"Why did you start a vegan business without being vegan yourself?" 


"How do you manage a household where not everyone is vegan?"

"Friends, Colleagues, Doctors - how bad is prejudice against vegans in Japan?" 

Veganism is relatively new in Japan; And the lack of vegan food options is not the only challenge that comes with following a vegan lifestyle. In a country that highly values uniformity and group-culture, being the odd one out can be extra difficult. Who are these people at the start line? And what are their motivations for starting a vegan menu, business or even life style in Japan?